Jumex Present in the Brand Footprint of Kantar World Panel

June 5, 2020

On this occasion, Kantar highlighted that local brands are evolving positively both locally and globally. Grupo Jumex appears in the Top 20 of the most chosen brands. While in the category of beverages, it occupies the fifth position. It is important to note that Mexico is part of this measurement that includes 52 countries with 74% of the population and 22,900 brands. The firm uses Consumer Reach Points (CRP) to see the penetration and frequency of brands in the markets. Grupo Jumex reaffirms its commitment to maintain the preference of Mexican families, as well as strengthening the Group's position in the market.

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